Gamification is a fancy word for applying game theories and mechanics to topics not typically associated with games. Socializing, learning, mastery, competition, achievement, status, self-expression, altruism and closure are the humanity aspects used to leverage for desired outcomes. With learning being of exigency in today’s information driven economy, gamification will hold court as a growing field of research, expertise and even emerging career field. First, a brief history and background of gamification.
First used in 2002 by Nick Pelling, a British programmer and inventor, the word “gamification” (which Pelling calls “deliberately ugly”) didn’t become popularized until 2010. Prior to the term, elements of gamification were used in many fields such as business. In fact, some have labelled author and business consultant Charles Coonradt the “Father/ Grand Father” of Gamification for his 1970’s/80’s consultancy and book, “The Game of Work.” The more specific aspect, currently in use after 2010 refers to “gamification” catching the eye of venture capitalists. This, larger funding presence, coupled with the growing use of software to use the game aspect of social and reward base applications across many platforms (Social Media, E-Commerce and Education).
One of the best descriptions come from bunchball.com:
“Gamification is the process of taking something that already exists – a website, an enterprise application, an online community – and integrating game mechanics into it to motivate participation (and) engagement.” This means that truly anything can benefit from gamifying elements. Here are the core principles of gamification:
Feedback (Fast)
Transparency
Goals (Short and Long)
Badges/ Evidence
Leveling
Onboarding
Competition
Community
Points: Tangible measures.
It is clear that gamification has depth in its purpose and multi-dimensional paths of entry. It will continue to grow as a path for all types of learning and learners. Stay tuned for continued investigation into this exciting topic.
